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Importance of Communication in Business

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Business Communication is incomplete without these three processes - Planning, Writing and Completing.

In planning process you should study or analyze your purpose, prepare your layout for writing schedule and identify your audience. You should investigate about your audience need through formal and informal search to give complete satisfaction. Always adapt the right medium; then stabilized a healthy relationship with your audience.

Before writing anything you should define the main idea, collect your points on that idea, and choose direct or indirect approach. After organizing this you should choose good words carefully so that you can create effective sentences.

Evaluate your content and review your readability, and rewriting for clarity and conciseness.

Business Communication is a transactional process that can be divided into six phases:

1. Sender has an Idea
2. Sender encodes Idea
3. Sender transmits message
4. Receiver sends feedback
5. Receiver decodes message
6. Receiver gets message

These business communication processes are linking sender and receiver with the help of a channel and medium.

There are some guidelines for overcoming communication barriers. Effective communicator work hard for deliver the message, when they make mistake in their presentation they learn from them.

Audience-centric approach is focusing on and caring about your audience. When you are going to address strangers, try to find out about their need, like and dislike. If this tough, try to be a part of them by using your common sense.

Ethical communication is true in every sense and it includes all relevant information. Irrelevant information is bad and creates bad impression. You should try to eradicate all irrelevant information and minimize distractions.

Practice yourself to improve your communication skills; don't wait for on the job communication training. If you are able to make the audience laugh you will definitely be benefited and noticed by audience.

It can be verbal and non-verbal. You should use both in front of your audience to make good impact. Sometimes non-verbal communication communicates your message effectively. Mixture of verbal and non-verbal communication is better approach to deal with your audience.

Face-to-face communication lets you establish a personal relationship with people from other cultures and gives you the benefits of immediate feedback.

Related Books
Business Communication (with Teams handbook)
Business Communication (with Teams handbook)
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Buy from Official Site
This new edition is a dynamic response to changing expectations in both the communication course and the workplace. The learner-centered format and new features of this edition effectively link the text with the latest teaching and learning technologies.

Business Communication: Building Critical Skills
Business Communication: Building Critical Skills
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A unique approach to a hands-on course, written by the same author of Business and Administrative, this completely new approach is devised and created with the assistance of a community college colleague.

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