FMCG (Fast Moving Consumer Goods) are products that are sold quickly at lower cost. Though the absolute profit made on FMCG products is small, they generally sell in large quantities. To handle this operation CRM software is more suitable for FMCG. Following are the business objectives of FMCG.
- Single source of information for distributor, dealer, wholesaler and retailer
- Partner relationship management
- Distributor interaction management
- Call center
- Automation of regional manager and trade representative operation
- Marketing management
CRM solution provides all these functionalities and features in the software. Hence, it is more suitable for FMCG. It provides following features:
Single source of information can be stored and get the reports for distributor, dealer, wholesaler and retailer.
Partner relationship management aggravation and moreover its loss is always very painful for the company and leads to sales and profit decrease. If FMCG companies cannot control this process then it will be trouble for them. CRM software has supply channel control, credit control, price list forming for different clients, order tracking, etc.
The FMCG companies can simultaneously work with thousands trade networks and distributors. One cannot manage or difficult to manage such a large business system and their data without CRM software or automation.
CRM software has a call center features which shows the caller form on the screen, registration of the incoming and outgoing calls, analyzing manager effectiveness, total number of calls made, etc.
Sales manager and trade representative operation can be planned and controlled easily. CRM software control the sales representatives and merchandisers visits taking into account routs logistic and business partner categories. Analyze the visits effectiveness. The trade representatives can plan the following operations: Merchandizing, Order Collection, Distributor Interaction and Marketing Actions.
Marketing Management: CRM solution provide effective marketing budget management, planning, process control and marketing campaign efficient reporting, competitors tracking and analyzing, managing loyalty programs, forming the loyalty club, automating routine operations, related to marketing (printing letters, cards, bulk email sending, gifts), single source for marketing literature. Marketing document management in as per ISO quality system introduced in the company.
