"The grade of your business communication can be measured by the response you get from your customer."- Nick Mutt
Every business operation needs an effective communication, which plays an important role in the manner by which a business performs its day-to-day activities.
Communication can be categorize as Internal and External-
Internal communication includes communication of corporate vision, strategies, training, plans, corporate culture, guiding principles, employee motivation, etc. External communication includes branding, public speaking, presentation, marketing, advertising, customer relations, public relations, media relations, business negotiations, etc.
Set clear objective; purpose of writing, before writing anything. Analyzing the audience is a better move before writing for them. What information they are looking for in order to produce the desired outcome. Never send a business communication when your mood is not ok. Tell the reader in the subject line what in it for them. Be clear and concise throughout, focusing on the readers' needs and wants. Clear your points in the message to user what they stand to gain.
Write at the reader level, use simple language so reader can understand clearly. Your readers must understand your points clearly you are sending, so be sure to use words your readers will understand. Objective of the writing should be central point of the message. Share information, make request and clarify your points in your message. Start message with introduction; describe main content in the middle with proper end structure. Do not end your message unexpectedly. Avoid jargon and "big words", use easy and relevant language. Content of the message should be organized logically and main purpose of the message should be clear throughout the letter.
Give supporting details, if required. Use good presentation materials – flash, audio-video, animation, etc. write your message with a positive approach only.
Last but not the least proofread the business message or mail (email) carefully before sending it to your customer or client. Badly written messages do not create good impression and lose your credibility.